In This Course, You Will Learn:
Digital Marketing Basics: Understand key concepts and the marketing funnel.
Market Research & Brand Recognition: Conduct market research, analyze competitors, and build a strong brand identity.
SEO Fundamentals: Master on-page and off-page SEO techniques, keyword optimization, and use essential SEO tools.
Content Marketing: Develop effective content strategies, create engaging content, and optimize distribution channels.
Paid Advertising Strategies: Learn to set up and manage Google Ads and social media ads, including retargeting strategies.
Social Media Marketing: Explore various platforms, develop engagement strategies, and analyze performance metrics.
Email Marketing: Build and segment email lists, craft compelling campaigns, and analyze their effectiveness.
Analytics & Data-Driven Marketing: Utilize Google Analytics to track campaign performance and make informed decisions.
Advanced Techniques: Discover marketing automation, integration of channels, and conversion rate optimization.
Capstone Project: Create a comprehensive digital marketing plan focusing on paid ads and brand recognition, followed by a presentation for feedback.
