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Mastering Digital Marketing

Mastering Digital Marketing
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Overview
Curriculum

📢 Digital Marketing Essentials for Pakistani Students

Master Digital Marketing & Kickstart Your Career with Guaranteed Job Placements!

This course provides a comprehensive, hands-on approach to digital marketing, equipping students with job-ready skills to succeed in Pakistan’s growing online industry. From social media marketing to SEO and Google Ads, you’ll learn the most in-demand strategies through practical exercises and real-world case studies.

📌 Course Highlights:

✔️ Social Media Marketing – Facebook, Instagram, LinkedIn, & Twitter Strategies
✔️ Search Engine Optimization (SEO) – Rank Your Website on Google
✔️ Google Ads & Paid Marketing – Run Effective Ad Campaigns
✔️ Content Marketing & Blogging – Create & Monetize Engaging Content
✔️ Freelancing & Earning Online – Work on Platforms Like Fiverr & Upwork
✔️ 20% of Students Get Guaranteed Job Placements!

🔹 Mode: Online LMS + Live Q&A Sessions
🔹 Duration: 3 Months (1 Month Learning + 1 Month Practical Training + 1 Month Mentorship & Assessment)
🔹 Assessment: Quizzes + Project-Based Learning
🔹 Certification: Earnify Digital Marketing Certificate

🚀 Join Now & Become a Digital Marketing Pro with Job Opportunities!

 

Curriculum

  • 10 Sections
  • 97 Lessons
  • 44 Quizzes
  • 150h Duration
Expand All
Module 1 Introduction to digital Marketing
9 Lessons8 Quizzes
  1. Module 1: Introduction to Digital Marketing
  2. What is digital Marketing
  3. Quiz
  4. Why Digital Marketing matters
  5. Quiz
  6. Major Digital Marketing channels
  7. Quiz
  8. Social Media Marketing Strategies
  9. Quiz
  10. Email marketing Strategies
  11. Quiz
  12. The Power of Content Marketing
  13. Quiz
  14. Analytics in Digital Marketing
  15. Quiz
  16. Future Trends in Digital Marketing
  17. Quiz
Module 2: Market Research and Brand Recognition
6 Lessons5 Quizzes
  1. Module 2: Market Research and Brand Recognition
  2. Understanding Influencer Marketing
  3. Quiz
  4. Types of Influencer
  5. Quiz
  6. Identifying the Right Influencers
  7. Quiz
  8. Crafting Effective Collaboration Proposals
  9. Quiz
  10. Measuring Success in Influencer Marketing
  11. Quiz
Module 3: SEO Fundamentals
9 Lessons8 Quizzes
  1. Module 3: SEO Fundamentals
  2. Introduction to SEO
  3. Quiz
  4. The Importance of Online Visibility
  5. Quiz
  6. How Search Engines Work
  7. Quiz
  8. On-Page SEO Techniques
  9. Quiz
  10. Off-Page SEO Strategies
  11. Quiz
  12. Local SEO for Local Businesses
  13. Quiz
  14. Measuring SEO Success
  15. Quiz
  16. Overcoming SEO Challenges
  17. Quiz
Module 4: Content Marketing
13 Lessons4 Quizzes
  1. Module 4: Content Marketing
  2. Understanding the Impact of Content Marketing
  3. Types of Content – Blogs
  4. Types of Content – Videos
  5. Quiz
  6. Types of Content – Infographics
  7. Types of Content – Podcasts
  8. ffective Content Creation Strategies
  9. Quiz
  10. Successful Content Marketing Campaigns
  11. Content Distribution Channels
  12. Measuring Content Marketing Success
  13. Quiz
  14. The Role of SEO in Content Marketing
  15. The Role of AI in Content Marketing
  16. Future Trends in Content Marketing
  17. Quiz
Module 5: Paid Advertising Strategies
13 Lessons4 Quizzes
  1. Module 5: Paid Advertising Strategies
  2. Introduction to PPC Advertising
  3. Understanding PPC Advertising
  4. Importance of PPC in Digital Marketing
  5. Quiz
  6. How PPC Works: A Step-by-Step Guide
  7. Setting Your PPC Budget
  8. Targeting Your Audience Effectively
  9. Quiz
  10. Crafting Compelling Ad Copy
  11. The Role of Landing Pages in PPC
  12. Measuring PPC Success
  13. Quiz
  14. Common Mistakes to Avoid
  15. Emerging Trends in PPC Advertising
  16. Mastering PPC Advertising
  17. Quiz
Module 6: Social Media Marketing
6 Lessons5 Quizzes
  1. Module 6: Social Media Marketing
  2. Social Media Marketing
  3. Social Media Marketing
  4. Section 1: Overview of Social Media Platforms and Trends
  5. Platform Characteristics
  6. Section 2: Developing Social Media Strategies
  7. Strategy Basics
  8. Section 3: Content Planning, Scheduling, and Engagement
  9. Content Planning Essentials
  10. Section 4: Social Media Analytics and Insights
  11. Social Media Analytics and Insights
Module 7: Email Marketing
11 Lessons3 Quizzes
  1. Module 7: Email Marketing
  2. Introduction to Email Marketing
  3. Basics of Email Marketing
  4. Building Your Email List
  5. Quiz
  6. Understanding Audience Segmentation
  7. Crafting Effective Email Campaigns
  8. Designing Visually Appealing Emails
  9. Quiz
  10. Measuring Campaign Success
  11. Avoiding Common Pitfalls
  12. Legal Considerations in Email Marketing
  13. Course Highlights
  14. Quiz
Module 8: Analytics and Data-Driven Marketing
13 Lessons4 Quizzes
  1. Module 8: Analytics and Data-Driven Marketing
  2. Introduction to Web Analytics
  3. Key Metrics in Web Analytics
  4. Introduction to Google Analytics
  5. Quiz
  6. Setting Up Google Analytics
  7. Understanding Audience Reports
  8. Traffic Sources and Acquisition
  9. Quiz
  10. Conversion Tracking and Goals
  11. Analyzing User Behavior with Heatmaps
  12. Leveraging Data for Content Strategy
  13. Quiz
  14. Integrating Web Analytics with SEO
  15. Emerging Trends in Web Analytics
  16. Leverage Analytics for Marketing Success
  17. Quiz
Module 9: Advanced Digital Marketing Techniques
9 Lessons3 Quizzes
  1. Module 9: Advanced Digital Marketing Techniques
  2. The Evolution of Digital Marketing
  3. Artificial Intelligence in Marketing
  4. The Rise of Personalization
  5. Quiz
  6. Voice Search Revolution
  7. The Power of Social Media
  8. Mobile Optimization Matters
  9. Quiz
  10. The Role of Analytics
  11. Adapting Through Innovation
  12. Quiz
Module 10: Capstone Project
8 Lessons
  1. Module 10: Capstone Project
  2. Introduction to Digital Marketing Strategy
  3. Defining Your Goals
  4. Identifying Your Target Audience
  5. Choosing the Right Platforms
  6. Content is King
  7. SEO and Keywords
  8. Leveraging Social Media

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