Mastering Digital Marketing
In This Course, You Will Learn:
Digital Marketing Basics: Understand key concepts and the marketing funnel.
Market Research & Brand Recognition: Conduct market research, analyze competitors, and build a strong brand identity.
SEO Fundamentals: Master on-page and off-page SEO techniques, keyword optimization, and use essential SEO tools.
Content Marketing: Develop effective content strategies, create engaging content, and optimize distribution channels.
Paid Advertising Strategies: Learn to set up and manage Google Ads and social media ads, including retargeting strategies.
Social Media Marketing: Explore various platforms, develop engagement strategies, and analyze performance metrics.
Email Marketing: Build and segment email lists, craft compelling campaigns, and analyze their effectiveness.
Analytics & Data-Driven Marketing: Utilize Google Analytics to track campaign performance and make informed decisions.
Advanced Techniques: Discover marketing automation, integration of channels, and conversion rate optimization.
Capstone Project: Create a comprehensive digital marketing plan focusing on paid ads and brand recognition, followed by a presentation for feedback.
Curriculum
- 1 Section
- 15 Lessons
- 5 Quizzes
- 0 Google Meets
- 0m Duration
Digital Marketing
- Module 1: Introduction to Digital Marketing
- Module 2: Market Research and Brand Recognition
- Module 3: SEO Fundamentals
- Module 4: Content Marketing
- Module 5: Paid Advertising Strategies
- Module 6: Social Media Marketing
- Social Media Marketing
- Social Media Marketing
- Section 1: Overview of Social Media Platforms and Trends
- Platform Characteristics
- Section 2: Developing Social Media Strategies
- Strategy Basics
- Section 3: Content Planning, Scheduling, and Engagement
- Content Planning Essentials
- Section 4: Social Media Analytics and Insights
- Social Media Analytics and Insights
- Module 7: Email Marketing
- Module 8: Analytics and Data-Driven Marketing
- Module 9: Advanced Digital Marketing Techniques
- Module 10: Capstone Project