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Digital Marketing Mastery

Business & Digital Strategy

Digital Marketing Mastery

info@earnify-edu.com Asim Latif info@earnify-edu.com, Asim Latif,

This course is designed to transform complete beginners into job-ready digital marketers. Students will gain practical, hands-on experience with all major marketing channels — SEO, social media, paid ads, email, content, and analytics — and learn how to earn online through freelancing or brand building.
The course integrates Pakistan-specific examples, tools, and campaigns to make learning practical and relevant.

English

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100+ Lectures

150h
500 Students
Last Updated: December 13, 2025

What you'll learn

This course includes

All-in-One Skillset: Master SEO, ads, social media, content & analytics.

Hands-On Projects: Work with real tools and campaigns.

Freelancing Focus: Learn to earn via Fiverr & Upwork.

Pakistan-Relevant: Local tools, trends & case studies.

AI-Powered Learning: Use ChatGPT, Jasper & more.

Certified & Mentored: Get expert guidance and a certificate.

Overview
Curriculum
  • 12 Sections
  • 65 Lessons
  • 150h Duration
Collapse All
Module 1: Introduction to Digital Marketing
6 Lessons
  1. What is Digital Marketing?
  2. How Digital Marketing Works
  3. Difference between Traditional and Digital Marketing
  4. Understanding the Digital Marketing Funnel
  5. Overview of Tools Used in the Industry
  6. Freelancing & Earning Opportunities in Pakista
Module 2: Market Research & Target Audience
5 Lessons
  1. How to Identify Your Target Audience
  2. Creating Buyer Personas
  3. Market Research Tools (Google Trends, SEMrush, Ubersuggest)
  4. Competitor Analysis & Keyword Research
  5. Product-Market Fit for Local Businesses
Module 3: Website & Landing Page Creation
5 Lessons
  1. Basics of Domain & Hosting
  2. Setting up WordPress Websites
  3. Creating Landing Pages for Conversions
  4. Optimizing Website Speed & Mobile Friendliness
  5. Free Tools for Building Local Business Websites
Module 4: Search Engine Optimization (SEO)
6 Lessons
  1. Introduction to SEO
  2. On-Page SEO: Keywords, Meta Tags, and Structure
  3. Off-Page SEO: Link Building & Outreach
  4. Technical SEO Essentials
  5. SEO Tools: Google Search Console, Ahrefs, Ubersuggest
  6. Ranking Strategies for Pakistani Websites
Module 5: Content Marketing
6 Lessons
  1. What is Content Marketing?
  2. Crafting High-Value Blog Posts & Articles
  3. Copywriting Techniques for Engagement
  4. Using AI Tools for Content Creation (ChatGPT, Jasper, Copy.ai)
  5. Building a Content Calendar
  6. Case Study: Local Pakistani Brands Winning with Content
Module 6: Social Media Marketing
5 Lessons
  1. Overview of Major Platforms (Facebook, Instagram, LinkedIn, TikTok, X)
  2. Creating Engaging Content
  3. Scheduling & Analytics Tools (Meta Business Suite, Buffer)
  4. Social Media Strategy for Pakistani Businesses
  5. Building Brand Identity and Trust Online
Module 7: Facebook & Instagram Ads
6 Lessons
  1. Understanding the Meta Ads Manager
  2. Setting Campaign Objectives (Traffic, Conversions, Awareness)
  3. Audience Targeting and Retargeting
  4. Designing High-Performing Ad Creatives
  5. Budgeting and Optimization
  6. Local Case Studies: Pakistani Ad Campaigns that Worked
Module 8: Google Ads & YouTube Marketing
6 Lessons
  1. Introduction to Google Ads
  2. Keyword Planning and Search Campaigns
  3. Display and Video Ads
  4. Creating YouTube Ads
  5. Measuring Ad Performance
  6. YouTube Monetization Path for Beginners
Module 9: Email Marketing & Automation
5 Lessons
  1. Why Email Marketing Still Matters
  2. Building and Growing Your Email List
  3. Designing Campaigns in Mailchimp / ConvertKit
  4. Automation and Segmentation
  5. Writing Emails That Convert
Module 10: Analytics & Data-Driven Marketing
5 Lessons
  1. Introduction to Google Analytics 4
  2. Understanding Key Metrics (CTR, CPA, CPC, ROI)
  3. Conversion Tracking & A/B Testing
  4. Making Data-Based Decisions
  5. Using AI Tools for Analytics Insights
Module 11: Freelancing & Personal Branding
5 Lessons
  1. How to Create a Professional Portfolio
  2. Setting up Fiverr & Upwork Profiles
  3. How to Find and Win Clients
  4. Personal Branding on LinkedIn
  5. How to Price Your Services and Build a Career
Module 12: Digital Marketing Strategy & Final Project
5 Lessons
  1. Creating a Complete Digital Marketing Plan
  2. Building a Brand from Scratch (Capstone Project)
  3. Measuring and Presenting Results
  4. Launching a Real Ad Campaign
  5. Certificate of Completion & Mentorship

This course is designed to transform complete beginners into job-ready digital marketers. Students will gain practical, hands-on experience with all major marketing channels — SEO, social media, paid ads, email, content, and analytics — and learn how to earn online through freelancing or brand building.
The course integrates Pakistan-specific examples, tools, and campaigns to make learning practical and relevant.

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