AI-Powered Digital Marketing – From Zero to Freelancer in 12 Weeks
AI-Powered Digital Marketing - From Zero to Freelancer in 12 Weeks
Learn digital marketing by DOING - not just watching.
In 8 weeks, you'll go from zero experience to building real campaigns, analyzing real data, and landing your first freelance clients. Every class is a live Zoom session where you work with industry tools alongside your instructor.
This isn't theory. By Week 8, you'll have:
✓ A live WordPress website you built yourself
✓ An SEO-optimized blog with AI-generated content
✓ Professional social media posts and a content strategy
✓ Meta Ads and Google Ads campaign plans
✓ Email automation workflows in Mailchimp
✓ A complete digital marketing strategy for a real business
✓ A freelancing profile on Fiverr or Upwork - ready for clients
What makes this programme different:
→ AI-first approach - You'll use ChatGPT, Canva AI, and automation tools in every module. This is how marketing works in 2026.
→ 100% practical - Every class has hands-on activities. You build, create, and analyze - not just listen.
→ Pakistani context - Real case studies from Pakistani brands. Strategies that work in our market.
→ Portfolio by graduation - Everything you build becomes your professional portfolio.
→ Research-backed design - Developed under academic supervision at NUST SEECS.
Who this is for:
- Students who want employable digital skills
- Graduates looking to start freelancing or get hired in marketing
- Anyone switching into digital marketing - no experience needed
Prerequisites: None. Just a laptop and internet connection.
English
100+ Lectures
What you'll learn
This course includes
24 live Zoom sessions - real instructor, real interaction
AI tools in every class - ChatGPT, Claude, Canva AI, automation
Build a complete professional portfolio
Real Pakistani brand case studies
Website + SEO + Content + Ads + Email + Analytics - all covered
Freelancing setup - Fiverr & Upwork profile ready by Week 8
Certificate of completion
Evening schedule - no conflict with classes
- 8 Sections
- 44 Lessons
- 4 Quizzes
- 5 Assignments
- 59h Duration
Week 1 - Module 1: Digital Marketing Fundamentals & the AI-Powered Landscape
- Welcome to Earnify-Edu AI Powered Marketing Program
- Lecture 0 Introduction to AI Powered Digital Marketing Recording
- AI-Powered Digital Marketing Lecture 1: Marketing Fundamentals — The Foundation Every Marketer Needs
- Class 1: What is digital Marketing Recording
- Class 2 : From Traditional to Digital — How the 7Ps Power Online Marketing
- Class 2 : From Traditional to Digital — How the 7Ps Power Online Marketing
- Lecture 3: Digital Marketing Metrics, Tools & Career Pathways
- Class 3 Recording
Week 2 - Module 2: Data-Driven Market Research & Audience Intelligence
- Lecture 4: Target Audience & Buyer Persona Creation
- Class 4: Target Audience & Buyer Persona Creation
- Lesson 5: MARKET RESEARCH TOOLS & KEYWORD INTELLIGENCE
- Lecture 5: MARKET RESEARCH TOOLS & KEYWORD INTELLIGENCE
- Lecture 6 : Competitor Analysis Using the 7Ps Framework
- Class 6: Competitor Analysis Deep Dive & Module 2 Wrap-up
- Quiz 1 : Digital Marketing Fundamentals & Market Research (M1 + M2)
- Assignment 1: Market Research & Audience Intelligence Report
Week 3 - Module 3: Website Development & Conversion Optimization
- Lecture 7 : Domains, Hosting & How Websites Work
- Class 7: Domains, Hosting & How Websites Work
- Lecture 8 Student Manual : WordPress Website Building - Hands-On
- Class 8: WordPress Website Building (Hands-On)
- Practical Website Demonstration
- Lecture 9 Student Manual : Landing Pages & Conversion Optimization
Week 4 - Module 4: Search Engine Optimization in the AI Era
- Lecture 10 Manual : How Search Engines Work & AI Search
- Class 10: How Search Engines Work & AI Search
- Lecture 11 Student Manual: On-Page SEO Optimization - Hands-On
- Class 11: On-Page SEO (Hands-On Optimization)
- Lecture 12 Student Manual : Off-Page SEO & Authority Building
- Lecture 12 : Off-Page SEO & Authority Building
- Quiz 2: Website Development & Search Engine Optimization (M3 + M4)
- Assignment 2: SEO Audit & Optimization Report
Week 5 - Module 5: AI-Powered Content Creation & Social Media Strategy
- Lecture 13 Student Manual :Content Marketing Strategy & Principles
- Lecture 13: Content Marketing Strategy & Principles
- LECTURE 14 Manual : AI-POWERED CONTENT CREATION WORKSHOP
- Class 14: AI-Powered Content Creation Workshop (Hands On)
- Lecture 15 Manual : Social Media Strategy & Platform Selection
- Class 15: Social Media Strategy & Platform Selection
- Assignment 3: Content Strategy & Production Package
Week 6 - Module 6: Paid Advertising & Campaign Management
- Lecture 16 Manual: META ADS; CAMPAIGN STRUCTURE, OBJECTIVES & BUDGET PLANNING
- Class 16: Meta Ads - Campaign Structure & Objectives
- Lecture 17 Manual : Ad Creatives, Targeting & AI-Powered Ad Design
- Class 17: Ad Creatives, Targeting & AI-Powered Ad Design
- LECTURE 18 Manual : GOOGLE ADS, YOUTUBE ADS & MODULE 6 WRAP-UP
- Class 18: Google Ads, YouTube Ads & Module 6 Wrap-up
- Quiz 3: Content Strategy & Paid Advertising (M5 + M6)
Week 7 - Module 7: Email Marketing, Automation Workflows & Marketing Analytics
- Lecture 19 Manual : Email Marketing Strategy & Campaign Design
- Class 19: Email Marketing Strategy & Campaign Design
- Lecture 20 Manual: Email Automation & Marketing Workflow Design
- Lecture 21 Manual : Marketing Analytics & Data Interpretation
- Assignment 4: Email Campaign, Automation & Analytics Report
- Quiz 4: Email Marketing, Automation & Marketing Analytics (M7)
Week 8 - Module 8: Digital Marketing Strategy, Freelancing & Capstone Project
Learn digital marketing by DOING - not just watching.
In 8 weeks, you'll go from zero experience to building real campaigns, analyzing real data, and landing your first freelance clients. Every class is a live Zoom session where you work with industry tools alongside your instructor.
This isn't theory. By Week 8, you'll have:
✓ A live WordPress website you built yourself
✓ An SEO-optimized blog with AI-generated content
✓ Professional social media posts and a content strategy
✓ Meta Ads and Google Ads campaign plans
✓ Email automation workflows in Mailchimp
✓ A complete digital marketing strategy for a real business
✓ A freelancing profile on Fiverr or Upwork - ready for clients
What makes this programme different:
→ AI-first approach - You'll use ChatGPT, Canva AI, and automation tools in every module. This is how marketing works in 2026.
→ 100% practical - Every class has hands-on activities. You build, create, and analyze - not just listen.
→ Pakistani context - Real case studies from Pakistani brands. Strategies that work in our market.
→ Portfolio by graduation - Everything you build becomes your professional portfolio.
→ Research-backed design - Developed under academic supervision at NUST SEECS.
Who this is for:
- Students who want employable digital skills
- Graduates looking to start freelancing or get hired in marketing
- Anyone switching into digital marketing - no experience needed
Prerequisites: None. Just a laptop and internet connection.
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