AI-Tools for Digital Marketing Mastery
AI-Tools for Digital Marketing Mastery
In this course you will learn how to use multiple AI tools (e.g., ChatGPT, Google Gemini, Midjourney, Adobe Firefly, etc) to plan, execute and optimise digital marketing campaigns. Tailored for Pakistani students, freelancers and business-owners, you will build real-world campaigns, generate content, automate tasks, track analytics and prepare a portfolio you can use for jobs or freelance gigs.
English
100+ Lectures
What you'll learn
This course includes
AI-Driven Growth for Students & Freelancers
how to use multiple AI tools
20% of Students Get Guaranteed Job Placements!
Freelancing & Earning Online
optimise digital marketing campaigns
ailored for Pakistani students, freelancers and business-owners
- 12 Sections
- 40 Lessons
- 2 Quizzes
- 190h Duration
Module 1: Introduction to AI in Digital Marketing
Module 2: Prompt Engineering & Workflow with ChatGPT
Quiz
Quiz 2
Module 3: Market Research & Audience Insight using AI
Module 4: Content Creation for Web, Blogs & SEO
Module 5: Social Media & Visual Content with AI
- Using AI to generate social media post ideas, captions, visuals for Facebook/Instagram/TikTok in Pakistan
- Using Midjourney / Firefly to create graphics, thumbnails, visual hooks
- Scheduling & automation: how to use AI to build a content pipeline
- Assignment: Create a month-long social media calendar for a Pakistani brand
Module 6: Email Marketing, Funnels & Paid Ads with AI
Module 7: Automation & Integration of AI Workflows
- Linking ChatGPT / other AI tools with automation platforms (Zapier/Integromat)
- Automating repetitive tasks: content repurposing, auto‐responses, comment moderation
- Custom GPTs or branded assistants (if applicable) for business workflows
- Assignment: Build an automation workflow for a local business using AI tools
Module 8: Analytics, Reporting & AI-Driven Optimisation
- Setting up analytics (Google Analytics 4 etc) for Pakistani website/brand
- Using AI to interpret data, generate insights, suggest actionable next steps
- Creating dashboards, report templates, and presenting results to stakeholders
- Assignment: Submit a campaign report using AI-generated insights for a Pakistani client
Module 9: Freelancing, Job-Readiness & Portfolio Building
- How to package your AI-powered digital marketing skillset and target Pakistani & international clients
- Building your portfolio: show the projects you built in course (website/blog + social + email + ads)
- Writing proposals, pricing your services, using Earnify brand context
- Real world case-studies: Pakistani market, remote freelancing from Pakistan
Module 10: Capstone Project & Future Trends
- Capstone: Choose a Pakistani business (real or simulated), plan & execute full AI-driven digital marketing campaign: research → content → visuals → social → email → ads → analytics → report
- Peer-review & mentorship feedback
- Future of AI in marketing: emerging tools, ethical considerations, staying competitive
- Course wrap-up
In this course you will learn how to use multiple AI tools (e.g., ChatGPT, Google Gemini, Midjourney, Adobe Firefly, etc) to plan, execute and optimise digital marketing campaigns. Tailored for Pakistani students, freelancers and business-owners, you will build real-world campaigns, generate content, automate tasks, track analytics and prepare a portfolio you can use for jobs or freelance gigs.
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